Building a Following Friday: Your Book Is a Product
Books are creative works. Authors are creative people. Authors often don't realize that there are magnates in the writing world just like there are steel magnates and tech moguls and real estate tycoons because most aren't business people. Dan Brown is a writing magnate. Do you know why? Dan Brown is a writing magnate because he realizes that being an author is a business. Dan Brown is a writing magnate because he realizes that Angels and Demons and his other books are products. One of the biggest keys to success in the writing world, especially in promoting and marketing is realizing that your book is a product.
Books are products just as much as iPhones are. They are promoted and marketed as are all other products. They are produced according to a detailed schedule as are all other products. They are only produced if there is a very good chance of making a considerable profit from them as are all other products.
Authors need to realize that books are not special among all of the things that are being sold in practical terms. Books are products, and being an author is a business. Authors would do well to treat doing what they do more and more like a business. Some authors do already, the successful ones.
Begin thinking of your book as a product and being an author as a business. Check out articles about products and business on Forbes and Inc.com. Both are great, and I have learned an unbelievable amount from both. Pick up some great business books as well. Treat your book as a product and your career as an author as a business career, and you may very well become a writing magnate like Dan Brown or Stephen King or J.K. Rowling.