Things to Think About...

Hello Authors!

I recently found this blog post online and wanted to share it. I did not write this post and I have included the link at the end of it so you can research it further if you feel so inclined.

Writing and Publishing News

from Matilija Press

“Why Isn’t My Book Selling?”

I’m often asked by authors who are keenly aware of their audience and how to reach them, “What more I can do to promote to this audience?” The author might list the activities they’ve engaged in and even admit that they were mildly successful. “When I do this, I sell books. But I want to sell more books, what do you suggest?”

What do I suggest? Do more of what you’re doing. Solicit more reviews, be guest blogger at more sites that are relevant, go out and speak more often to your readers, ramp up your use of social media—including your blog… If sales increase after you’ve done a promotion, do more promotions. If books fly off the shelves at the local museum gift shop when you offer a discount or book sales increase when you appear at a school, for example, definitely do more of this.

But add to your repertoire, as well. Seek out new potential audiences. Try getting your book in a appropriate catalogs or featured at new sites. Create other items related to the theme of your book and use them to generate sales—an adult color book, note cards, tee-shirts, calendars, etc. Entice people to your website for puzzle challenges, freebies, a hint or quote of the day, etc. in order to attract more potential readers.

When I published my first book, back in 1978, just half of this effort would result in an abundance of sales, however we didn’t have the Internet in those days, so promotion was all done in person or via snail mail—remember press releases and promotional mailings? For authors today, the competition is fierce. You probably didn’t realize this when you decided to enter into the world of publishing. You saw other people producing books in your genre or on your topic and thought it seemed like a good idea. If you’d taken the time to study the industry before getting involved (which virtually no one does, yet definitely should!!!), you’d realize how much time, effort, creativity, and work it takes in order to garner a piece of the pie—sell an abundance of your book.

If your sales have dwindled or they never came about in the first place, it’s probably because you haven’t been asking for sales, pushing for them, striving to get them. You’ve done nothing or just the minimum to get your book noticed.

Tomorrow, I’ll offer additional ideas for promoting your book. In the meantime, be sure to check out my books for authors. Allworth Press has produced four of them—Publish Your Book, Promote Your Book, Talk Up Your Book, and the latest, Propose Your Book. These books are in print, e-book, and audio form at I’ve also created a series of “50-Ways” e-booklets for $1.99 each. They include, “50 Ways to Promote your Novel,” “50 Reasons Why You Should Write That Book,” “50 Ways to Promote Your Ebook” and so forth.