Building a Following Friday: Have a Point

Have you ever received a promotional email that really doesn't tell you what you're suppossed to do? Do you wonder if you're suppossed to buy something or tell someone about something or wait for something to come out? Emails like that don't have a point, and that's something that I think many people fail to think about. Every marketing message must have a point.

Sharing good news in something like an email is good, but good news itself isn't good enough. Every marketing message that you send must have a point. Ask yourself, "What do I want my supporters to do for me?" If your message doesn't get people to do something for you, there's no point at all. Figure out how to ask for something in a message or don't send it. It doesn't have to be anything complicated. It can be as simple as getting people to celebrate with you or getting them to retweet you or getting them to check out a blog post. Regardless of what you decide upon, make sure that you do, in fact, decide on what the point of every marketing message is before you send it. You'll be a lot more successful in your marketing and get a lot more out of it.

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